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ePharmacy is a subset of pharmacy that operates through an online platform to sell medicines, drugs, and healthcare products to consumers. ePharmacy is also called the online pharmacy. Penetration of the internet has facilitated the procurement of medicines through these pharmacies. The online pharmacies collect online orders and ensure to deliver them in the estimated time at the consumer’s doorsteps. The consumer base of these pharmacies has been accelerated as they provide the doorstep facility to their consumers. Since the last two decades, the trend of ePharmacy and the selling of drugs has increased.
The objective of online pharmacy is to boost the process of delivering medicines ensuring pharmacological safety and increased efficiency. The hospitals & companies falling under the category of online pharmacy are platforms serving pharmacy companies, independent internet-only outlets, and electronic subsidiaries of “brick-and-mortar” hospitals. In the past few years, a significant surge is witnessed in e-commerce activities such as online shopping and sales of prescribed and non-prescribed medicines and drugs. Additionally, customers can purchase prescribed medicines utilizing the internet and receive them at their doorstep within the estimated time.
Steps through which an ePharmacy model operates:In today’s time, purchasing drugs, medicines, and other healthcare products from ePharmacy is the best option. The increasing number of internet users and growing penetration of the internet are some of the factors boosting the growth of the ePharmacy market. Additionally, the rising number of initiatives by the government and increasing awareness are also witnessed to accelerate the growth of the market.
Moreover, these pharmacies are emphasizing surging their customer base by offering products and medicines at reasonable prices. Further, with the emergence of the COVID-19 pandemic, people are avoiding stepping out of their homes to keep themselves safe from the infectious virus.
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