Long tail Keywords are becoming an integral part of any SEO Strategy. While making a SEO Strategy any SEO Expert would design the URL to have long tail keywords. Long tail Keywords clearly specify about the topics and webpage. We will learn more about this in the following article about the importance and implementation of Long tail keywords.
Ranking on Google’s first page is not a cakewalk, especially when you are competing with top brands such as Forbes, Inc, Entrepreneur, etc.
Take any example, like you want to rank for “Email Marketing.” What happens when you search for this keyword?
On Google’s first page, you will see the top email service providers like MailChimp, OptinMonster, etc. Even if you have written a great article on email marketing, you will get lost in the crowd.
To double-check, if you type “Email Marketing” in Google Keyword Planner, results will show you that it is a highly competitive keyword, which means it is very hard to rank on Google with this keyword.
Already top brands are ranking on the first page of Google with this keyword. So, you will not get a chance to sustainthe competition.
Now the question.
What is the best solution for this?
Use long-tail keywords.
How can long-tail keywords help you to rank better on Google or any other search engine?
That’s what we are going to find in this article.
Let’s dive right into the topic.
11 Reasons You Need To Focus On Long-Tail Keywords
As told earlier, long-tail keywords make up most of the searches on the internet.
The best part about the long-tail keywords is that they are less competitive, and you can easily outrank your competitors with these keywords.
Let’s say you have written an article on “How to start a blog.” If you search this keyword on Google keyword planner, you will find that this keyword drives around 60,000 visitors per month and is less competitive.
It's obvious that users will search “How to start a blog” if they are looking for a blogging guide instead of just searching “blog.” This is because searching “blog” will show top website builders like WordPress, Blogger, Wix, etc and you will not get a chance to outrank them.
Hence using long-tail keywords can have the upper hand over other competitors.
When it comes to better conversion rates, long-tail keywords are the king.
According to a study, long-tail keywords have an average conversion rate of 36%.
Remember, there are more than billion websites available today on the internet. You can’t risk getting ignored in the crowd.
Hence, using long-tail keywords help to increase conversion rate faster than in case of short keywords.
Using long-tail keywords work as an advantage for your blog. All the searches made on Google are made using long-tail keywords. If you have exactly used the same keyword as searched by the user, your article will have a high chance of appearing on Google’s first page if properly optimized.
Long-tail keywords not only helps you to rank for that particular keyword but also helps in ranking for short keywords.
For example, if you have used “How to become a freelance SEO expert” as a long-tail keyword, your blog is not only going to rank for this particular keyword but also short keywords like “Freelance SEO.”
When a user types “Freelance SEO” on Google or other search engines, the probability of your article appearing on Google’s first pagewill be much higher.
5.Long-tail keywords optimize your blog for search engines
Long-tail keywords optimize your blog for search engines. As told earlier, long-tail keywords have high conversion rates.
If you are using long-tail keywords in your title tags, meta description, subheadings, etc; then your article is very well optimized for search engines to understand your content better.
If someone is using a “blog” as the keyword in the article, search engine will understand that your article is related to “blog.”As there is no more clear explanation what exactly your content means, your content will start appearing in every search results, which includes this keyword.
You may find this beneficial for your blog, but sorry to tell you, it is a bad idea.
Why?
As told earlier, it is a very highly competitive keyword. Hence you will not get a chance to appear on Google’s first or even second page. For your better understanding, according to a study, only the top 5 results appearing on Google’s first page have high chance of getting clicked. Others have less chance, leave alone the second-page results.
To be more precise, if you use long-tail keywords like “How to start a blog,” then search engine will have a clear understanding that your content is for those who want to know how to start their blog.
So your articlewill appear on Google’s first page, thus boosting your CTR.
Since long-tail keywords help in better conversion and higher rankings on Google or other search engines, it is obvious that your article will drive most of the organic traffic.
To understand it better, go through your Google Analytics report. You will find that most of the traffic you are getting is through long-tail keywords, which proves the fact that long-tail keywords are best to drive maximum traffic.
Since long-tail keywords help your article to rank higher on Google search rankings, it surely provides value to your content.
In fact, this is what search engines are always looking for!
They always want to provide the best results to their users. That’s why if you are using long-tail keywords, it provides value to your content and thus better ranking on Google or other search engines.
9.People search using long-tail keywords
According to a study, more than 70% of searches are made using long-tail keywords.
Google is always looking to provide the best user experience to its visitors, and that’s why they value those contents, which are really helpful. People may not search for one keyword like “SEO,” but they will definitely search for how to become an SEO Expert.
That’s why using long-tail keywords adds as an advantage to your side.
Thanks to AI chatbots like Siri, Google Assistant, and Alexa, people can now search using their voice.
Imagine, if you are looking for restaurants, what will you ask - “Whichisthe best nearby restaurants” or “restaurants”?
The first one looks better and obvious. Hence, it is better to use long-tail keywords.
If you blog two or three times a week, it can be a challenging task to write unique content every time.
If you are targeting short keywords like “SEO Expert,” you cannotwrite same content over and over again for the same keyword. Instead, if you focus on targeting long-tail keywords, you can write for “SEO Expert in India,” “SEO Expert in China,” and so on.
Hence, it can be a great strategy to write SEO friendly content.
